Richard Branson

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Richard Branson
Principles of Management BCD1H07


“Select a successful entrepreneur, and outline his management styles and leadership characteristics.  Consider how these have contributed to success, and how they may contribute to failure.”

Richard Branson: “An entrepreneur is somebody who is willing to go where others are not. Who doesn't often listen to accountants. Who if somebody says [something is] impossible, is determined to prove them wrong”.

Pick up any newspaper or magazine and there’s a good chance you’ll come across a picture of Richard Branson sporting his irrepressible toothy grin and trademark wooly jumper.  Airline owner, daredevil stunt man and entrepreneur extraordinaire, few businessmen have captured the public imagination as completely as the larger-than-life chairman of Virgin.  The press have elevated him to the status of folk hero, reporting his hot-air balloon and speedboat exploits with relish and devoting endless column inches to each new bus...

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